Chapter 2 — "Light and Vessel": Why Businesses Explode at the Peak of Success
Opening: The Company That Died of Too Much Money
In the late 1990s, a company called Webvan promised to revolutionize the grocery delivery industry. The vision was brilliant: order groceries online and receive them at your door within hours. Wall Street investors were immediately convinced, and the company raised an unimaginable sum approaching $800 million.
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