Chapter 3 — The Secret of "Tzimtzum": The Art of Restraint as a Competitive Advantage
Opening: The Empire Built on the Word "No"
In 2024, the supercar manufacturer Ferrari recorded some of the highest profit margins in the history of the automotive industry, while its market capitalization soared past manufacturers that sell ten times as many cars. How did they do it? By breaking the golden rule of capitalism: They refused to sell to customers who wanted to pay them.
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