Chapter 5 — From "Point" to "Partzuf": The Mistake That Kills More Companies Than Any Competitor

Opening: The Man Who Refused to Profit

In 1999, Barron's magazine published a scathing cover story titled "Amazon.bomb". The article tore Amazon and its founder, Jeff Bezos, to pieces. The reason was simple and obvious to every reader on Wall Street: Amazon had gone public two years earlier (in 1997), and it was still losing hundreds of millions of dollars every year.