Chapter 8 — "Mammon, Kesef, and Damim": Mastering the Physics of Cash Flow
Opening: The Company That Bled Due to an Illusion
In 2020, with the outbreak of the COVID-19 pandemic and the closure of gyms, Peloton experienced a surge that looked like a dream. Millions of people were locked in their homes and bought stationary bikes at exorbitant prices. Revenue grew by 120%, and the stock surged to a peak of $170.
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