Chapter 11 — Purpose Without Fog: How to Build Meaning That Doesn't Stay in an Awareness Workshop
Opening: The Company That Asked Customers Not to Buy
On Black Friday 2011—the holiest and most profitable day in American retail—the outdoor apparel company Patagonia paid a fortune for a full-page ad in the New York Times. The headline was: "Don't Buy This Jacket".
Continue Reading
The first chapter is open for free reading. To get full access to the rest of the book before anyone else, join the waitlist.
Join the Waitlist
Sign up now to get early access, digital editions, and updates about the book.