Chapter 12 — The Unbreakable Deal: Chesed, Din, and Emet in Negotiation

Opening: The Deal That Almost Became a Disaster

In January 2006, Disney CEO Bob Iger stood in front of the cameras alongside Pixar's then-CEO, Steve Jobs. They shook hands and announced Disney's acquisition of Pixar for $7.4 billion. In the press, it looked like a resounding victory, but only those in the room knew how close this deal was to a historic failure.

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